Website Design Agency Jax Florida: A Creative Digital Firm Can Craft A Compelling Online Existence For Your Organization

Providers Provided by Website Style Agencies

Ever seem like you're yelling into deep space with your existing site? Like you've built a stunning shop, but no one can discover the door? That's a common aggravation. Lots of organizations struggle with websites that simply do not deliver. They might be aesthetically enticing, however do not have the tactical design and functionality required to bring in and convert visitors. It resembles having a cars with a lawnmower engine-- looks fantastic, however does not perform.

Comprehensive Solutions for a Digital World

At Fisher Agency, we understand these obstacles thoroughly. We don't simply build websites; we craft digital experiences that drive outcomes. Our method is holistic, dealing with every element of your online presence to guarantee it's not just visually pleasing however also extremely efficient.

• Customized Website Style: We customize every website to reflect your distinct brand identity and service objectives. Forget cookie-cutter design templates; we're about bespoke services.
• E-commerce Development: Ready to offer online? We build robust and user-friendly e-commerce platforms that make buying a breeze.
• Browse Engine Optimization (SEO): A beautiful website is useless if nobody can discover it. Our SEO methods ensure your site ranks high in search engine result, driving organic traffic.
• Content Creation: Engaging material is king. We create compelling copy and visuals that resonate with your target market and keep them returning for more.

Opening Your Online Prospective

Picture a site that not only looks stunning but also effortlessly guides visitors through the sales funnel, converting them into faithful clients. A website that ranks high up on Google, bringing a steady stream of certified leads. A digital existence that genuinely reflects the worth you use. That's the power of a well-executed website style method.

With Fisher Agency, you're not just getting a website; you're buying a thorough digital solution created to raise your brand name and drive sustainable development. We dive deep into comprehending your service, your target market, and your competitive landscape to produce a website that truly stands apart. From preliminary concept to final launch, we're with you every step of the way, ensuring your vision ends up being a reality. Let us transform your online existence into a powerful engine for success!

Mobile-First Method

Did you understand that majority of all web traffic comes from mobile phones? If your site isn't optimized for mobile, you're basically locking the door on a huge section of prospective consumers. We focus on mobile-first style, guaranteeing your site looks and operates perfectly on any device, offering a smooth user experience for everyone.

Opening Development: The Advantages of a Website Design Agency

Ever seem like your online presence is stuck in the digital dark ages? Like your site, the face of your organization online, isn't quite reflecting the brilliance of what you use? It's a common problem. Lots of organizations pour resources into excellent services or products however stumble when it comes to showcasing them efficiently online. It's like having a treasure chest but forgetting to open it. What if your website isn't transforming visitors into consumers? What if you're losing possible service since of outdated style or clunky navigation? This is where the proficiency of a website style firm steps in, offering a beacon of hope in the often-turbulent seas of the internet.

Beyond Aesthetics: Strategic Advantages

A top-tier agency, like Fisher Agency, brings more to the table than just pretty images; they are designers of digital experiences. They understand the nuances of user experience (UX) and user interface (UI) design, guaranteeing your site isn't just aesthetically enticing but also incredibly intuitive. Consider it: a seamless journey for your visitors, directing them effortlessly from landing page to conversion. This isn't almost making things look good; it has to do with making things work.

• Boosted User Experience: A well-designed website keeps visitors engaged and motivates them to check out even more.
• Enhanced Seo (SEO): An expertly created site is more most likely to rank higher in search results page.
• Increased Conversion Rates: A clear and persuasive website design can substantially increase your sales.

The Fisher Agency Distinction: Navigating the Digital Labyrinth

Fisher Agency excels at comprehending your target audience and crafting a website that speaks directly to their requirements and desires. They do not simply develop sites; they construct relationships. By conducting extensive research and analysis, they can determine the optimum design elements, material strategy, and contacts us to action that will resonate with your ideal consumer. They recognize the problem of standing out in a crowded marketplace. They supply a detailed method to web design, ensuring your site is not only visually spectacular but also strategically lined up with your organization goals.

Remaining Ahead of the Curve

The digital landscape is continuously developing. What's trendy today might be obsolete tomorrow. A website style agency stays on top of the most recent patterns, innovations, and finest practices, guaranteeing your website remains fresh, pertinent, and competitive. Did you know that mobile-first indexing is now a main element in online search engine rankings? Agencies comprehend the significance of responsive design, ensuring your site looks and works perfectly on any gadget. You access to a group of competent experts with varied competence, from designers and developers to content strategists and marketing professionals. This collective approach ensures that every aspect of your website is optimized for success.

Deciphering the Site Design Firm Project Workflow

Ever feel like you're rounding up felines when attempting to get a site project off the ground? It's a typical situation. A disorganized task workflow can lead to missed due dates, ballooning budget plans, and an end product that doesn't quite strike the mark. It resembles trying to bake a cake without a dish-- unpleasant and unforeseeable.

The Preliminary Consultation: Laying the Structure

This isn't just a chit-chat session; it's the blueprint stage. The Fisher Agency, for example, dives deep, asking concerns you might not have even considered. What are your KPIs? What's your brand name voice? Who is your perfect customer, really? Understanding these nuances early on prevents pricey revisions later.

Design & & Development: Where the Magic Happens

• Wireframing: Consider it as the skeleton of your site.
• Mockups: This is where the visual appeal comes to life. Does it resonate with your brand name?
• Development: Code, code, code! Guaranteeing performance and responsiveness.

A smooth handoff between style and advancement is vital (Fisher Agency). Have you ever seen a gorgeous style get butchered throughout the development stage? They make sure seamless interaction to keep design integrity throughout the whole process

Content is King, but Technique is Queen

Struggling to articulate your brand name's story? It is a common circumstance - Fisher Agency. Lots of services have a hard time understanding where to start. The Fisher Agency comprehends this delicate process. They craft engaging stories that resonate with your audience. They likewise enhance your content for search engines, guaranteeing you're not just stating something, but that individuals are actually hearing it

Screening & & Launch: The Last Frontier

Before you pop the champagne, strenuous testing is essential. Do all the links work? Is the site responsive throughout different gadgets? The Fisher Agency leaves no stone unturned. And when it's time to launch, they guarantee a smooth transition, lessening downtime and optimizing impact. Did you know that a slow packing time can considerably impact your bounce rate and lower your search engine ranking? Every preventative measure is taken to make sure an effective launch.

The Secret Sauce: Interaction & & Openness

What sets a terrific site design agency apart? It's not just technical skill; it's interaction. Regular updates, transparent job tracking, and a willingness to listen-- these are the hallmarks of a successful partnership. The Fisher Agency keeps you in the loop every action of the way. Fisher Agency. This avoids misconceptions and makes sure that the end product lines up with your vision. They use job management tools that allow you to see how the website is occurring

Evolving Landscapes: Website Style Agency Trends

Ever feel like sites are starting to look ... the very same? It's simple to fall into the trap of following the crowd, but that's a guaranteed way to blend into the digital wallpaper. The current wave is all about sticking out. Think unbalanced designs, bold typography that screams character, and interactions that shock and pleasure. Forget cookie-cutter templates; customization is king. Are you all set to accept the non-traditional?

One of the most substantial shifts? Accessibility. It's no longer an afterthought, it's an essential requirement. Websites need to be inclusive, accommodating users with disabilities. This isn't almost ticking boxes; it's about expanding your reach and creating a much better experience for everybody. If your site isn't accessible, you're leaving possible customers-- and earnings-- on the table. The user experience ought to constantly be at the forefront.

The Mobile Imperative

Mobile-first isn't just a buzzword; it's the reality. More individuals are searching on their phones than on desktops. If your website isn't enhanced for mobile, you're essentially invisible to a large section of your audience. It's not sufficient to simply diminish your desktop website; you require a dedicated mobile experience that's quickly, instinctive, and engaging. Is your site really responsive, or are you simply paying lip service to mobile?

Visual Storytelling

Gone are the days of unlimited blocks of text. Visuals rule supreme. High-quality images, videos, and animations can communicate complex information quickly and memorably. Beware of stock images that yell "generic." Buy initial visuals that record your brand name's essence and tell your unique story. A photo, after all, deserves a thousand words.

Browsing the ever-changing digital style landscape can be a challenging job. You wish to be ingenious, but what if your design repels possible clients? What if your message is lost in translation? The team at Fisher Agency comprehends this balancing act. They skillfully blend advanced design with user-centric concepts, ensuring your site not just looks wonderful however likewise drives outcomes. They dive deep into your brand's identity, crafting a digital experience that resonates with your target market and sets you apart from the competition. Their web style procedure guarantees you do not just have a site; you have a powerful tool for growth.

• Interactive Components: Engaging users through animations, micro-interactions, and gamification.
• Minimalism: Embracing simpleness and clean design for a clutter-free experience.
• AI-Powered Style: Using AI tools for design tips and automation.

A professional tip: Don't ignore the power of whitespace! It's not simply void; it's a style component that can enhance readability and create a sense of calm. Use it strategically to assist the eye and highlight key details.

Premier Jacksonville, FL Website Design Services

Jacksonville, Florida, a lively hub in the Sunlight State, boasts a population surpassing 900,000, making it the most populous city in Florida and the biggest city by area in the adjoining United States. Understood for its beautiful beaches, substantial park system, and thriving organization climate, Jacksonville offers a special blend of city features and natural appeal. The city is a significant transportation and distribution center, with a deepwater port and extensive highway and railway networks. Jacksonville's economy is diverse, with essential sectors including financing, health care, logistics, and advanced production. With a growing arts and culture scene, including museums, theaters, and music locations, Jacksonville supplies a high quality of life for its residents and visitors alike.

If you are ready to raise your online presence, connect to Fisher Agency for a totally free assessment. They can offer professional guidance and guidance on your Website Design Firm needs.

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Fisher Agency

5.0(66)

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

Closed ⋅ Opens 9 am

fisherdesignandadvertising.com

fisherdesignandadvertising.com

+1 904-398-3699

7C6R+RW Secret Cove, Jacksonville, FL, USA

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From the owner

Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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5.0

66 reviews

"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

"This company actually cares and that is where quality derives."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

🏠

Current address

4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

🔗

Website

https://www.fisherdesignandadvertising.com/

📞

Phone

+19043983699

✔️

Business status

Claimed

📍

Latitude/Longitude

30.262118,-81.557685

🔖

Categories

Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

🌎

Place ID

ChIJgSbVpEq25YgRNbsVDFD0gUc

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➕

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🏢

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Digital Marketing, Traditional Marketing, Creative Marketing

Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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Our team of marketing specialists are here to walk you through every step of the process in freshening up your marketing to where you want it to be. Call or send a message to schedule a no-cost marketing consultation in our office in San Marco, Jacksonville, FL or via Google Meet or Zoom to grow your business and more.

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If you have any questions, you can call us at 904-398-3699 x 1.

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• Web Design, Development & Programming
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Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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